Beware of killer offers in Dubai

I would like to share with you brothers and sisters about marketing strategies of Malls, SuperMarket-Groceries in Dubai and buying habits of people who is attracted by the advertisements and lose their valuable money.

The advertisement leaflets and beautiful brouchers are distributed periodically. Usually available in the reception of each building in communities. There will be dashing brouchers from malls, supermarkets-groceries, depicted with pictures of items.(mostly the items would be soon expiring, inferior qualities, or going to be outdated electronics, or older models) Price strategies from 0.99 dirham (not 1 dirham), 250 dhs old price - 169 dhs new price and other well known tricks.

Once we get brouchers we browse(repeatedly minimum 4 or 5 times) for offers and found one or two items which are not really necessary for us but we make up our mind to so many usage options (like going vacation in the coming month or lets use it in this or that way, the offer would be no more, so lets grab it soon) and make decision to go and purchase. Then once we go there the offer will be out of stock, or the offer is mislead or if it is the right offer as we saw in adv. then we not only purchase the offer items, we go for other items also. So we spend more money on unnecessary items. And we lose our money.

Actually the offers are useful when we have been thinking about purhasing the item sometimes before which is really necessary. When the offer matches our real necessity then its useful offer. Otherwise its killer offer which make us to lose our money in unnecessary purchases.

Lets not trap in the advertisement tricks of merchandisers of malls and super markets - groceries.

Another thing is that we are cheated by the price strategiess like 9 dirhams(instead of 10 dhs), 19.90 dirhams(intead of 20 dhs. 99 dirhams instead of (100 dhs), 799 dhs instead f 800 dhs. These are all psycological manipulation of our mind to think the single digit or the first digit number in the price, i.e 799 is actually 800 dhs, but its illusioned  like 700 dhs. People are convincing themselves to jump in to purchase the items for 700 dhs not realizing its actually 800 dhs.

The real ethics of business is not to manipulate the people's mind to purchase unnecessary items by tricky advertisements, but the businesses here has to offer real value for necessities of the consumers. The businesses have competitions have to compete in providing great value for money to the consumers, not to manipulate them through sales and marketing strategies. People will get awareness of these tricks and they will stop go to the particular malls or supermarkets.

Lets wish for genuine necessary things to buy and lets not lose our money by the manipulative marketing and sales and offers(which are 99% cheating).

Pass this to others if its found valuable.

Thanks and best regards,

B. Ahamed Ameen.
Adirampattinam.
Working and Living in Dubai.